Memo iss apple tim cook10/13/2023 ![]() ![]() ![]() When a user opts out of tracking through the ATT prompt, that user prevents the app from co-mingling any data it collects with data owned by other parties for the purposes of ad targeting. It’s important to note here that ATT allows users to opt out of tracking, which is a peculiar term that is defined in a very specific way. Does anyone want to acknowledge that their local florist or butcher is personalizing ads to them? Meanwhile, Apple simply had to mention “privacy” whenever objections to ATT were raised and mainstream media outlets rushed to defend it.Īpple’s exploitation of leverage in this situation has been breathtaking. This is true, of course, but it doesn’t invigorate a deep well of compassion from consumers. So Facebook was restricted to a fairly weak PR strategy, which was to highlight that small businesses would be harmed by ATT. Facebook couldn’t explain in detail why ATT will harm consumers because, in doing so, it would need to reveal just how it personalizes ads - through observing conversions on third-party websites and apps. The company attempted to sway consumer sentiment to its side through an enormously wide-reaching PR campaign, but its efforts there were hobbled by the narrow messaging that was available to it. Apple has brazenly, in broad daylight, stormed into the Bank of Facebook, looted its most precious resource, and, camouflaged under the noble cause of giving privacy controls to the consumer, fled the scene.Īnd Facebook is left with little recourse. In bolstering its ads business while severely handicapping other advertising platforms - but especially Facebook - with the introduction of a privacy policy that effectively breaks the mechanic that those platforms use to target ads, Apple has taken money from a party that is so unsympathetic that it can’t appeal to a greater authority for redress. With ATT, Apple has robbed the mob’s bank. Apple is expanding its mobile advertising platform in parallel with the rollout of the App Tracking Transparency (ATT) privacy policy, which presents meaningful commercial challenges to other mobile ad platforms and will likely diminish their operational efficiency. Rumors of this new unit had circulated previously, although the notion that Apple would increase the density of ad placements in the App Store was wholly predictable, as I assert in this piece and this piece. George Floyd's death is shocking and tragic proof that we must aim far higher than a ‘normal’ future, and build one that lives up to the highest ideals of equality and justice.Last week, Apple introduced a new ad unit to the App Store: a paid placement on its Search page. As difficult as it may be to admit, that desire is itself a sign of privilege. This is a moment when many people may want nothing more than a return to normalcy, or to a status quo that is only comfortable if we avert our gaze from injustice. #Memo iss apple tim cook free#We also have free resources that can help, including our Employee Assistance Program and mental health resources you can learn about on the People site. It's more important than ever to talk to one another, and to find healing in our common humanity. You matter, your lives matter, and you are valued here at Apple.įor all of our colleagues hurting right now, please know that you are not alone, and that we have resources to support you. To our colleagues in the Black community - we see you. Issues of human dignity will not abide standing on the sidelines. To create change, we have to reexamine our own views and actions in light of a pain that is deeply felt but too often ignored. For the month of June, and in honor of the Juneteenth holiday, we’ll also be matching two-for-one all employee donations via Benevity. Today, Apple is making donations to a number of groups, including the Equal Justice Initiative, a non-profit committed to challenging racial injustice, ending mass incarceration, and protecting the human rights of the most vulnerable people in American society. We've always drawn strength from our diversity, welcomed people from every walk of life to our stores around the world, and strived to build an Apple that is inclusive of everyone.īut together, we must do more. We can have no society worth celebrating unless we can guarantee freedom from fear for every person who gives this country their love, labor and life.Īt Apple, our mission has and always will be to create technology that empowers people to change the world for the better. I have heard from so many of you that you feel afraid - afraid in your communities, afraid in your daily lives, and, most cruelly of all, afraid in your own skin. ![]()
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